Lacoste is successful and have a famous in the world because have a good strategy for making business. The mail strategy have 4 way.
1. Risk?
Lacoste tried to risk for success. Lacoste believe that , When the time is changed , and also the social will be changed . So, Lacoste need to modified follow on the time.
One day , Hip-hop teenager in Franch like a Logo of Lacoste. This case made Lacoste decide to risk but it have threat because the high-class customer and Hip-hop customer is different and may be enable business is more changed. But, Lacoste still contsent to risk with this statement because Lacoste seen that in the threat still have opportunity. this opportunity is the market distribution to increased and a new product in the brand. Althoung, this risk may be a lost a new customer and former customer but Lacoste is already to risk.
2. Comminucation in fashion world
Lacoste have a various communication with customer such as ,fashion shown and create a movie for advertiment which enable customer know to increased about brand and can remenber about brand.
3. Product Quanlity
The Product 's quanlity must be good because Lacoste 's original come from tennis which it's sport for high-class. So, Lacoste can be easy pull customer in the high-market.
