Company backgound
Rene Lacoste who is created Lacoste 's brand which he is a famous tennis player and he was called that the Alligator because he is endure and don't to easy submited.
After that , Rene and Angde Kiliye is founded La chemise Lacoste company in 1933,and produce tennis shirt whichrene who is designer . Beside, Logo of lacoste is a green alligator.
Then , in1951, Polo shirt which it's a sybbol of Lacoste begin out to the market and exported to USA in the next year .
In 1963, Bernard Lacoste who is Rene 's son which he managedabout business instead of Rene. He can made Lacoste's business to advance in USA which the Lacoste give a License to Izod and made the people know a name of Izod Lacoste in USA
In 1993-1970, Lacoste get a high popular in USA and become a symbol of a clothes that high-class must be a wear, which this is appeared on the Official Preppy Handbook of Lisa Birnbach in 1980.
And for the Lacoste in Thailand is distribution by ICC International company.
In 2540, While a clothes become prodigal product , but Lacoste still to grow up because Lacoste's organization is interested about customer and alway development which enable Lacoste to successful.
