Branding
Rene Lacoste who is created Lacoste 's brand which he is a famous tennis player and he was called that the Alligator because he is endure and don't to easy submited.
After that , Rene and Angde Kiliye is founded La chemise Lacoste company in 1933,and produce tennis shirt whichrene who is designer . Beside, Logo of lacoste is a green alligator.
Brand value ?
-Colors
-Comfortable
-Magnificent
